10 Qualities Clients Look for in Home Builders

From dependability to length of quality assurance, here are the 10 answers to the question, “What qualities do clients look for when hiring home builders?”


  • Dependability and Positive Track Record
  • Timeliness and Overall Speed of Implementation
  • The Idea Person
  • Those that Can Explain the Building Process
  • Communication Skills
  • Understands and Listens to Clients’ Wants and Needs
  • Look for Honesty 
  • Contingency Planning Skills
  • Attention to Detail
  • Length of Quality Assurance


Dependability and Positive Track Record

Word of mouth cannot be defeated, even by technology, and when someone is investing in something big like a home builder, they will seek others to speak with so they can hear their perspective and get a first-hand account of their experience while working with them.

When home builders are going through the process, they are going to want to know that the home builder is dependable, but they are going to want to hear it from others who have worked with them.

Dependability includes: quality communication, sticking to the schedule, showing up when they say they will, and providing the type of service and product they said they would.

Dependability is huge when searching for a home builder. But you better believe that buyers will seek out this information from talking with others and getting real experiences from people who have worked with this specific home builder.

Kurtis Forster, Sales Representative, Nu-Vista Premiere Realty


Timeliness and Overall Speed of Implementation

Timeliness and overall speed of implementation. Most clients have deadlines to meet and budgets to keep. It’s important that the build group have a proven track record of completing projects in an efficient manner while maintaining the quality standards expected by their clients. The work should also be completed within a predefined timeline and budget, which can help add value for the client.

Michael Fischer, Founder, Elite HRT


The Idea Person

Not every potential homeowner is capable of visualizing what they want when it comes to building a home. The most reassuring home builders are going to be the ones who  can showcase their ideas to their customers. If you can assist them in being able to visualize what they want from their home, that helps your customer choose between various aspects of their home.

A home builder needs to use more than just floor plans and pictures to really win over their future home buyer. They need to be able to talk and explain, sometimes at length any aspect of the building process that the home buyer might be interested in knowing about. Sharing knowledge and ideas will make the home buyer feel more reassured by the skills and expertise of the builder. That trust can make the entire process of home building much smoother for everyone involved.

Boye Fajinmi, Co-Founder & President, TheFutureParty


Those that Can Explain the Building Process

The best home builders are those who can explain the entire process of building a house in a simple way. This is because building a house is a complex task that involves a lot of people and many different tasks. It can be difficult to understand how everything fits together, and most clients want to feel like they have an understanding of the process throughout.

A home builder who can communicate clearly and in plain language will make this much easier. They will be able to explain the steps of the process and answer any questions a client may have. This will help the client feel more in control of the process and overall more satisfied with the home builder.

Matthew Ramirez, CEO, Rephrasely


Communication Skills

Home builders do one thing; They build homes. So, the process may seem mundane because it’s just another day at work. But, for the person hiring the builder, the house is probably their lifelong dream. They have probably dreamt of this home for years. Those clients are looking for someone to keep them updated on the progress.

Even if the builder thinks nothing exciting needs to be shared, the client will want an update on even the most minor things. Builders will have more satisfied customers if they communicate often and build trusting relationships.

Clients can become disgruntled with an excellent builder if they feel like they’re not in the loop or the builder doesn’t prioritize their expectations.

Melanie Musson, Insurance expert, USInsuranceAgents.com


Understands and Listens to Clients’ Wants and Needs

One of the most important qualities that clients look for when hiring home builders is listening skills. This includes being able to understand the client’s vision for their new home, as well as taking into account any specific needs or requests they may have.

In addition, listening skills also encompass being able to offer creative and practical solutions when problems arise during the building process. By being attentive and responsive to their client’s needs, home builders can ensure a successful and enjoyable building experience.

Jim Campbell, Founder, Wizve Digital Marketing


Look for Honesty 

The most important thing clients look for is honesty. Any builder should be open and honest about the timeline, materials used, costs involved, and any potential roadblocks that may arise during a build. This open communication helps build trust and allows clients to understand what to expect throughout their building project. It also gives them peace of mind that the builders are taking every step possible to ensure their project is successful.

Michael Burghoffer, CEO, PicoSolutions


Contingency Planning Skills

One of the things that clients look for when hiring home builders is contingency planning. Contingency planning is very important because it helps to ensure that the project will be completed on time and within budget.

Clients want to know that their home builder has a plan in place for dealing with unexpected problems that may arise during the construction process. They want to know that their builder is prepared for anything that could go wrong and that they have a plan for dealing with it.

By having a good contingency plan, builders can give their clients the peace of mind that their project will be completed on time and on budget.

Ludovic Chung-Sao, Lead Engineer & Founder, Zen Soundproof


Attention to Detail

Homeowners know when steps are skipped or details are overlooked – and they’re always unhappy whenever they notice. The best home builders take pride in making sure every section of the house is done to perfection – to the very last detail.

A home builder should approach the job the way a serious model builder would. Every tiny part is perfectly placed and displayed. Only someone with a microscope would find any fault with it, if there are any faults whatsoever.

Homeowners need that same perfectionist approach. The best always do. Word-of-mouth matters so much in that space and there is no quicker way to have bad words said about you than if you do sloppy work. Home builders always need to be detail-oriented.

Emily Saunders, Chief Revenue Officer, eLuxury


Length of Quality Assurance

One element that must be considered when hiring home builders is quality assurance, i.e., the warranty period for the materials used and work done. Its length says a lot about the professionalism and skills of the builders.

An extended warranty gives us a sense of security and suggests that the contractors are confident in their work. On the other hand, a short period should set off alarm bells. If quality assurance is so short, doesn’t that mean bad quality?

When building a house, you know you spend years there, if not a whole lifetime. That’s why you need a company that prioritizes quality and takes long-term responsibility for its work. A house is a construction project that should be taken seriously.

Remember that defects and their repair are enormous costs for builders, which they do not want to bear. Thus, a long-lasting guarantee assures that the work has been done thoroughly and solidly.

Nina Paczka, Community Manager, Live Career